Although big data has been around for decades, businesses seeking a competitive advantage have access to more tools and techniques than ever to track the performance of their digital marketing initiatives. However, getting the most out of the tools can be both complicated and time-consuming.
Pearl Lemon Consulting provides web analytics consulting services to assist businesses in gathering and interpreting key metrics from Google Analytics and other analytic tools.
As your web analytics consulting partner we can advise you about the tools you need in place – and those you might want to consider retiring. We can train you or your employees to do the day to day work required to get the most from your website analytics, or we can offer the services of our experts to produce reports and analyze all the data for you. And that’s just the tip of the iceberg. Whatever your website analytics needs and challenges, Pearl Lemon Consultants can help.
How - and Why - Website Analytics is Key For Business Growth
Although, as we mentioned, the tools have been around for years now, many businesses still don’t realize just how much website analytics can help their business. They often do know that they can take up a lot of time, and look complicated, so choose to ignore them, or only make use of website analytics to track very basic metrics.
There are lots of good reasons to invest more time, resources and yes, money, into website analytics though. Here is a look at some of the most important of those:
Improve User Experience by Getting to Know Your Visitors
Getting traffic to your site is one thing. Getting those people to stick around long enough to take the action you need them to – buy something, book an appointment etc. – is quite another. Their presence on your site is an indication of their interest in what you have to offer, but if you don’t offer them a good user experience they’ll click away anyway, no matter how great your offerings.
You can take appropriate measures to improve your site users’ user experience if you know who they are based on their age, gender, geographical region, interest areas, and so on. Similarly, learning about the technology they’re using to surf your site (device, operating system, and browsers) allows you to test its compatibility with those technologies and make necessary modifications.
Here’s a brief breakdown of how popular website analytics solutions might help you improve the overall user experience on your site.
Device breakdown: If a significant portion of your visitors access your site via a mobile device, it’s a clear signal that your site should primarily be mobile-focused
Language and location: You can identify where the majority of your users are situated and, if necessary, make translations for your site or add regional specific content that will engage them.
Age and Interest Groups: Once you’ve identified the age and interest groups that make up your target audience, you can tailor your site to make it more valuable to them.
With these enhancements, you can encourage visitors to stay longer on your site and eventually convert them into customers or clients.
Boost Content Effectiveness
Website analytics solutions like Google Analytics show you which content receives the most hits, average duration of the time people spend engaging with it, and bounce rate for individual pages, allowing you to analyze and improve engagement.
You can also figure out what kind of content works and what doesn’t. That way, you can concentrate on the kind of content that attracts the most visitors, increasing your site’s engagement and attracting more clients.
Boost SEO
One of the most important factors in your company’s growth these days is effective search engine optimization (SEO). The more organic traffic your website receives, the more leads and conversions it will generate.
Website analytics can assist your site’s SEO in a number of ways. You can generate tailored content and improve your search engine exposure by knowing your visitors’ demographics and interests. You can also learn more about backlinks by keeping track of your referrals.
Furthermore, you may link your Google Analytics account to Google Search Console to see which search queries are bringing you the most visitors. It shows you the total number of clicks, impressions, average click-through rate (CTR), and average position in real time.
Keeping Up with Google Analytics
Google Analytics, while far from the only website analytics tool you can consider working with, is the gold standard, and the one tool that every business should be making use of, however large or small and whatever they do.
This is where many of our website analytics consulting clients have run into trouble and have come to us for help. Although it is a free offering, Google Analytics and its suite of related tools could never be called easy to use.
To complicate matters further, as you might expect from an industry leader, Google updates and upgrades these tools all the time. Keeping up with all this is hard, unless you, like our expert website analytics consultants, have the time and expertise to monitor developments constantly.
Working with Pearl Lemon Consultants gives you direct access to all that up-to-the-minute knowledge. We can retrain your staff, we can take on more of the analytics monitoring tasks ourselves or create a strategy that combines the two approaches in response to these changes.
As your website analytics consulting partner we can also help you find and implement other website analytics tools that will help your business even more than Google’s tools alone.
As self-confessed analytics geeks, our experts actively seek out – and then rigorously test – any and all new website analytics tools and services that hit the market. If they find a great one, they share it with clients. If they find a bad one, they ensure that clients don’t waste their time and money on it.
