At Pearl Lemon Consulting, we address the real challenges of running an online store. Most e-commerce businesses face common hurdles: high cart abandonment rates, ineffective marketing campaigns, and operational inefficiencies that drain resources. Addressing these issues takes a clear plan and actionable steps.
We take the time to analyze every aspect of your business, from customer behavior to backend systems, providing solutions that are designed to meet your unique needs. If your ads aren’t converting or your operations can’t handle demand spikes, we fix it with focused strategies.
Our Services
At Pearl Lemon Consulting, we know the challenges e-commerce businesses face every day. From handling increasing traffic with declining sales to managing an overloaded backend system, these issues don’t just hinder growth—they stop it in its tracks. We offer specific, actionable services designed to resolve your pain points and help you achieve measurable outcomes.
Identifying and Resolving Conversion Issues
Even with good traffic, many e-commerce businesses struggle to turn visitors into customers. Our approach focuses on addressing every obstacle preventing conversions. We analyze behavior using tools like heatmaps and customer journey mapping, then fix the friction points, such as:
- Improving product descriptions with a balance of SEO and readability.
- Simplifying checkout flows by reducing unnecessary steps.
- Adding cross-sell and upsell widgets designed to increase average order value.
What You Get: Increased purchase rates and a smoother customer journey that encourages repeat buyers. A better-performing funnel means higher revenue per visitor.
Building Marketing Systems That Work Harder
If your ad budget is spiraling, the problem isn’t the spend—it’s the structure. We create efficient marketing systems that prioritize measurable returns, with services such as:
- Setting up retargeting campaigns to re-engage cart abandoners.
- Using advanced segmentation to create laser-focused email campaigns.
- Refining pay-per-click strategies with better ad creative and tighter targeting.
What You Get: A marketing system that consistently brings in sales while keeping acquisition costs low.
Revamping Tech Systems for Performance
Old systems slow your growth. We work to eliminate inefficiencies by auditing your technology and aligning it with your goals. Our team handles:
- Migrating to scalable platforms like Shopify Plus or Magento for smoother workflows.
- Building APIs to connect your store with logistics, inventory, and payment systems.
- Implementing headless commerce setups for faster load times and better performance.
What You Get: A setup that makes managing your operations easier and less error-prone.
Actionable Strategies Based on Data
The wrong assumptions can lead to poor decisions. We provide clarity with services that use analytics and forecasts, including:
- Running RFM analysis to focus on your best customers.
- Setting up dashboards for real-time tracking of KPIs like conversion rate, CLTV, and cart abandonment.
- Applying predictive analytics for inventory and marketing planning.
What You Get: Practical insights that allow you to scale your business without overextending resources.
Direct, Hands-On Implementation for Measurable Progress
We don’t just give advice; we make things happen. From setting up your first Google Shopping campaign to integrating a custom CRM, our team takes on the work you don’t have time to manage. That includes:
- Redesigning product pages for better search rankings and user experience.
- Connecting ERP systems to streamline your operations.
- Coordinating with third-party logistics providers to improve fulfillment times.
How We Solve Your Problems with Specific Solutions
Whether you’re running a small operation or a large enterprise, we’ve worked with businesses across the spectrum. We understand what it takes to improve systems and ensure profitability.
High Cart Abandonment
We analyze your checkout process, removing unnecessary fields and introducing guest checkout options. By adding urgency elements like limited stock notifications, we’ve reduced cart abandonment rates for clients by as much as 40%.
Poor Return on Ad Spend
By restructuring ad campaigns and targeting high-value audiences, we consistently improve ROAS. One client increased their returns from 2.1 to 3.9 in just 45 days, while cutting overall ad spend by 15%.
Platform Limitations
Migrating to Shopify Plus or Magento helps overcome these hurdles. A client running an outdated WooCommerce site scaled their order volume by 50% after switching to a platform better suited for their business size.
FAQs
We specialize in Shopify Plus, Magento, WooCommerce, and custom-built platforms. We also integrate headless systems for enhanced speed and flexibility.
Yes, whether it’s ERP, CRM, or logistics systems, we handle integrations to ensure all parts of your operations work together without delays or errors.
Our process includes heatmap analysis, A/B testing for CTAs and page layouts, and implementing quick wins like enhanced product imagery and faster loading times.
Results vary by business size and situation. However, our clients typically see increased sales by 20–40% within the first few months of working with us.
We analyze historical data to find inefficiencies, refine audience targeting, and create high-performing ad creatives. We also monitor and adjust campaigns daily for optimal performance.
See Results Without the Guesswork
Running an e-commerce store shouldn’t feel like gambling. Whether your problems are in your checkout process, marketing strategy, or back-end operations, we’re here to fix them. With actionable solutions and measurable progress, Pearl Lemon Consulting ensures that every step you take leads to sustainable growth.
Are you ready to take your store to the next level? Let’s make it happen.
