You didn’t land here by accident. If you’re reading this, chances are your e-commerce store is underperforming. Maybe you’re burning ad spend faster than it returns. Perhaps your cart abandonment bothers you. Maybe your ROAS flatlined months ago, and your agency still calls it “normal.”
It’s not. Pearl Lemon Consulting helped businesses plug cash leaks, increase AOV, and turn 6-figure revenue stalls into 7-figure climbs. Not through “creative ideas” or corporate pep talks. We do it by fixing what’s broken—technically, structurally, and with zero fluff.
Schedule a consultation. We’ll show you where the money is bleeding out—and how to stop it.
Our E-commerce Consulting Services
This isn’t a theory. This isn’t a template. This is us putting our hands in the machine, identifying where it’s jamming, and making it pay again.
Each service below is focused on one thing: making your store print money again.
Conversion Rate Optimization (CRO)
Problem we fix: Your store gets traffic, but sales are stuck in neutral.
What we do:
We analyze user behavior using session replays, heat maps, and funnel drop-off points. We implement A/B tests that focus on reducing friction from product view to checkout. We segment CRO strategies by device type, traffic source, and returning vs. new users.
Why it works:
Most stores have a checkout drop-off rate above 65%. We’ve cut that to 42% on average, increasing order volume by over 25% without touching traffic.
Funnel Diagnostics & Overhaul
Problem we fix: Your funnel looks great in your mind, but it’s leaking conversions.
What we do:
We break down your existing customer journey from traffic source through to post-purchase. We use multichannel attribution models (first-click vs. last-click vs. time decay) to find where leads stall. Then we clean it up with a clean copy, fast load speeds, and logical upsells.
Why it works:
Clients with 3+ funnel steps often lose up to 58% of warm leads. We’ve fixed this with structured flows that bring conversion time under 90 seconds.
Email & SMS Lifecycle Campaigns
Problem we fix: You’re collecting emails but leaving them to rot.
What we do:
We build triggered email flows based on user behavior—cart abandonment, product interest, bounce exits, and time since last purchase. We also tie SMS into limited-time urgency plays and loyalty touchpoints.
Why it works:
Our average abandoned cart recovery rate hits 18.6%. Re-engagement flows bring back up to 22% of dormant users in the first 30 days.
SKU and Inventory Intelligence
Problem we fix: You’re running ads on products that barely convert—or worse, bleed margin.
What we do:
We run margin profiling by SKU, map it against conversion and inventory velocity, then flag which SKUs to cut, scale, or pair. We fix catalogue bloat and work with demand planning to align promos with stock levels.
Why it works:
One store we cleaned up went from 900 SKUs to 420, improved site speed by 1.8s, and saw 34% higher CVR after redirecting traffic to best sellers.
Ad Account Diagnostics (Meta & Google)
Problem we fix: You’re spending big on ads, but ROI’s flatter than your ad copy.
What we do:
We audit campaigns using ROAS trendlines, audience overlaps, impression share metrics, and Quality Score benchmarks. We rebuild campaigns based on historical conversion paths and match types, not trend hopping.
Why it works:
Our average client sees 3.1x ROAS within 60 days of taking over the account structure and ad set logic. No wild promises. Just solid account rebuilds.
Post-Purchase Experience Tuning
Problem we fix: You sell once, but no one comes back.
What we do:
We tighten up post-purchase comms: confirmations, delivery updates, and loyalty touchpoints. We segment retention campaigns by purchase type and buying behavior (LTV tiers, RFM analysis).
Why it works:
We’ve taken repurchase rates from 12% to 38% within 90 days by addressing buyer’s remorse and building a strong brand touchpoint
Tech Stack Evaluation & Implementation
Problem we fix: Your backend is duct-taped and slows everything down.
What we do:
We audit your tech stack—from CMS, plugins, fulfillment systems to analytics setup (GA4, GTM, server-side tracking). We remove the tools, wasting resources, and recommend integrations that make systems talk.
Why it works:
One client had 22 plugins slowing their Shopify store to 5.6s page loads. We cut that to 1.9s. The bounce rate dropped 37%. CVR went up 19%.
Internationalization & Expansion Support
Problem we fix: You’re leaving money on the table outside your local market.
What we do:
We set up market-specific funnels, multi-currency checkout flows, localized product pages (using hreflang and structured markup), and geo-targeted ads.
Why it works:
We helped one EU-based store expand to 4 English-speaking markets with a 21% increase in blended CAC efficiency across the board.
Book a quick call
Why Work With Us
We’re not a pitch deck. We’re not a creative agency with a motivational playlist and a calendar full of jargon meetings.
We’ve grown e-commerce brands from scratch, fixed broken stores, audited product-market fit, and made hundreds of changes you’d never see on a shiny portfolio site—but that made bank.
We know the technical layers underneath what your customers see. Schema issues. Tag conflicts. Abandoned sessions from poor rendering on mobile. That’s where the money’s hiding.
You don’t need more noise. You need clarity. We’ll give it to you—brutally, if necessary.
Book your consultation.
Frequently Asked Questions
Yes. We implement server-side tagging (via GTM or custom setups) to bypass iOS 14+ limitations and recover lost attribution data.
Absolutely. We’ve audited and improved headless builds using React, Vue, and even fully custom PHP stacks.
GA4, server logs, Hotjar/Clarity, Facebook Pixel, Google Ads data, Search Console, and your own ERP/order data if available.
Technical and CRO improvements often show first-week traction. Ad and lifecycle campaigns usually hit meaningful returns within 30-45 days.
Yes. We trace data layer issues, check for double-firing tags, and patch GTM setups to align events with actual business KPIs.
Yes. We’ve handled middleware setups using tools like Celigo, Mulesoft, and Shopify Plus integrations to align backend and storefront systems.
We work in parallel. Agencies run campaigns. We fix what’s wrong under the hood so your agency’s work finally starts converting like it should.
Ready to Stop Losing Money?
Every day you delay, you’re leaving cash on the table. Every ad click that doesn’t convert? Wasted. Every cart that gets abandoned? Preventable. You’re not here to feel good. You’re here to make your store pay.
Book your consultation. Let’s figure out what’s wrong, what’s fixable, and what’s worth scaling. No sales pitch. Just the truth—and a plan that works.
