At Pearl Lemon Consulting, we work with precision and purpose. Every strategy we create, every report we deliver, and every insight we extract is focused on solving your biggest challenges in ways you can implement immediately. If you’re tired of guesswork and vague promises, this is the service you’ve been waiting for.
Struggling to Make Sense of Your Data? We’ll Solve It.
Don’t let overwhelming metrics hold you back our targeted strategies turn raw numbers into clear, actionable insights.
"Why Are Visitors Leaving My Site?"
The bounce rate is more than just a metric it’s a symptom. Our service doesn’t stop at reporting numbers. We analyze every aspect, from page load speeds and mobile responsiveness to content layout and user flow. Through heatmaps, session recordings, and behavioral segmentation, we pinpoint why users drop off and deliver actionable steps that work. A client once saw their bounce rate drop from 65% to 38% within 90 days because of this approach.
"Our Campaigns Look Good on Paper, But the Results Are Missing."
If you’ve ever felt like your marketing spend is vanishing into a black hole, this is where we excel. Our team sets up event tracking with precision, ensuring every campaign element is measurable. Using custom UTM parameters, multi-channel attribution analysis, and dynamic reporting dashboards, we show you exactly where your money goes and what comes back. After implementing these changes, one client increased campaign ROI by 28%.
"What Should We Be Tracking?"
Knowing what to measure is half the battle. We assess your KPIs, map them to business goals, and implement event tracking strategies using tools like Google Tag Manager, Adobe Analytics, and even server-side tagging setups. With properly structured data collection, one SaaS company increased their product onboarding rate by 15% after we optimized their event triggers and reporting.
Here’s How We Help
We provide no nonsense solutions that bridge the gap between complex data and real business outcomes.
Setup and Migration Services
- Google Analytics 4 Migration: Transitioning to GA4 is no small task. We manage every detail, from dual tracking to custom report creation, ensuring no data gaps or reporting errors during the switch.
- Server Side Tagging: This isn’t for everyone, but if ad blockers are ruining your data or compliance is your priority, we’ll deploy server side setups that ensure accuracy and security.
- Tag Implementation and Debugging: Whether it’s GTM, Facebook Pixels, or custom JavaScript tags, we configure, test, and debug everything.
Behavioral Analytics
- We don’t just track visits; we track intent. By mapping behavioral flows and analyzing touchpoints, we help businesses improve usability and drive conversions.
- Tools like Hotjar and Crazy Egg help us dig deeper into user interactions, turning heatmaps and scroll maps into actionable changes.
Data Visualization and Reporting
- Forget spreadsheets that require a translator. We build dashboards in Looker Studio and other platforms to simplify complex data into meaningful visuals.
- Reports aren’t just for show. They’re structured to deliver insights that your team can act on immediately.
Attribution Analysis
- Ever wondered which marketing channel deserves credit for a conversion? Using models like linear, time decay, and Information backed attribution, we bring clarity to the chaos of customer journeys.
Conversion Rate Analysis
- Using funnel analysis, cart abandonment tracking, and split testing, we uncover why visitors aren’t converting and fix it. A client selling software licenses increased their trial to paid conversion rate by 12% after implementing our recommendations.
Who Do We Work With?
We work with businesses ready to take their analytics seriously. Whether you’re in ecommerce, SaaS, finance, or B2B lead generation, our process adapts to your needs. With tools like Google Analytics, Adobe Launch, and Tableau in our arsenal, there’s no data set we can’t tackle.
Specific Challenges We Solve
We tackle the root causes of your analytics frustrations, delivering fixes that align with your business goals.
You’re Not Sure If Your Data Is Accurate
- Inaccurate data leads to poor decisions. Our team audits your analytics setup, resolves discrepancies, and ensures your data tells the truth. We once discovered a retail client was underreporting conversions by 17% due to misconfigured cross domain tracking.
Your Reporting Takes Hours, And It’s Still Confusing
- Dashboards can be simple. With automated reporting and clearly defined KPIs, your team will spend less time making sense of numbers and more time making decisions.
You Need A Clearer Understanding of Customer Behavior
- From cohort analysis to churn prediction, we provide insights into how users engage with your brand. For one ecommerce client, these insights led to a 15% increase in repeat purchase rates.
frequently Asked Questions
Client-side tags run in the user’s browser, while server-side tags process data on your server. Server-side tagging bypasses blockers and ensures data security, but it requires advanced configuration.
We specialize in Google Analytics, Google Tag Manager, Adobe Analytics, Looker Studio, BigQuery, and Hotjar. If it collects or interprets data, we’ve used it.
Yes. We customize dashboards for every audience, from C-level executives to in-house analysts, ensuring the data is relevant and easy to interpret.
It depends on the complexity of your setup. On average, migrations take between 4–8 weeks, including testing and validation.
We meet you where you are. Whether you need foundational analytics or advanced tracking strategies, we’ll build a plan that works.
What to Expect
- Transparent Processes: From setup to reporting, you’ll always know what we’re doing and why.
- Practical Recommendations: We don’t overwhelm you with data. We focus on what you can act on now.
- Proven Results: Whether it’s improving funnel performance or refining campaign tracking, our metrics speak for themselves.
Analytics shouldn’t be a mystery. It should be your advantage. Let’s make it happen.
