It’s been bubbling under the surface, developing, for years, but, in 2023 and beyond, it is fair to say that the metaverse will truly come into its own as the next frontier for marketing, gaming, business interaction and much more. And businesses will need to be ready for it. Working with a metaverse consultancy like Pearl Lemon Consultants will help ensure that they are.
As a reality, the Metaverse is founded upon science fiction. It’s made up of two prefixes: “meta” for “beyond,” and “verse” for “universe.” Metaverse is a concept that is predicted to revolutionize gaming, artificial intelligence, and virtual reality.
The Metaverse offers a virtual world for immersive experiences in which individuals from all over the world may meet, play, watch, and trade utilizing the Internet of Things. Avatars that communicate virtually and have digital assets that are end-to-end blockchain encrypted have been produced using augmented reality and virtual reality. It’s a virtual-reality environment where people engage with one another in an artificially generated setting.
Companies are investing in inventing and developing new techniques for turning the real world into 3D reality, which serves the general public in terms of entertainment, gaming, and corporate investment, among other things. It’s increasingly – and very quickly – becoming an important element of cutting edge marketing as well.
If you have heard about metaverse at all, recently you may have heard the term often being linked to Facebook, a digital platform we are all familiar with, often on both a personal and a business level.
Contrary to some not very accurate media reports, Facebook and Mark Zuckerberg did not ‘invent’ metaverse. But they are the biggest of the companies who are ready to fully embrace it.
On October 25, Facebook CEO Mark Zuckerberg announced that the company’s name would be changed to Meta to reflect its expanding focus on the metaverse. Already a leader in the VR gaming space, thanks to the wildly popular Oculus VR headset and its many associated games and apps, Meta will now bring other Facebook properties like Instagram and WhatsApp into the metaverse as well.
As so many businesses – and especially marketers – rely on these properties, keeping an eye on, and ultimately exploring, how Meta develops will be a must. However, as those who are already working with a metaverse consultancy like Pearl Lemon Consultants quickly discover, there is a lot more to metaverse than Facebook, and the business opportunities it presents extend far beyond social media.
At the heart of what we do as a metaverse consultancy, Pearl Lemon Consultants introduces businesses to the growing number of business and profit generating opportunities it presents that they can make use of specifically, and then guides them in creating and implementing the strategies needed to do so.
As this is a field moving at light speed, these opportunities will change all the time. However, to help you begin to understand just how metaverse will benefit, and change, businesses of all sizes and in all kinds of niches, here’s a look at some of the ways savvy early adopters are making use of it right now.
In the digital world, there are lots of possibilities for product development. From cool clothes and clothes to homes, vehicles, and other things we can’t even envision right now, pretty much whatever people have in the real world may be something they want to acquire for the metaverse.
Big companies are already quickly moving into this space, placing their digital goods in massively popular VR worlds like Fornite and Roblox, in multiple VR gaming apps, across virtual communities that cater to niche audiences and more.
Working with Pearl Lemon Consultants as your metaverse consultancy will allow you to take advantage of these huge marketing, branding and revenue generating opportunities long before your competition even realizes such things are an option, or even what metaverse really is.
Another aspect of the metaverse big brands are moving into quickly are metaverse events. Accelerated perhaps by a very unexpected event – a global pandemic – more and more people have quickly become used to doing a lot more of the things they used to do in the ‘real world’ online.
Metaverse is building on this. Brands are hosting and/or participating in virtual events that allow people from all over the world to join in and interact with the brand in a very visual way that was not possible just a few short years ago.
These events range from concerts – Ed Sheeran and Post Malone have recently performed for an audience of millions in Pokemon Go and the iconic pop group ABBA’s much longed for return has come in almost entirely digital form to conventions, networking events, far more engaging business meetings and sales presentations and much more.
Metaverse is no flash in the pan, and it’s not a fad. Many brands are migrating towards the metaverse, either by accident or on purpose, resulting in a global economy that will outperform the existing one many times over. There will be no choice but to participate. You will not be able to survive as a business if you do not do so.
Metaverse is already massive, and it is only going to get bigger. Having an experienced guide on your side to help you navigate it will give any firm that has one a huge competitive advantage. a metaverse consultancy like Pearl Lemon Consultants serves as that guide.
We can help you better understand what metaverse is, explore and discover your business’ place in it and then begin implementing strategies that will place you at the forefront of this exciting new frontier while also opening up new revenue streams and operational processes that have simply never been available to you before.
As a part of the Pearl Lemon Group, we’ve been operating in the virtual world for years. We did remote work forces long before they became a thing in the face of a pandemic, and built six figure businesses that way. We greedily gobbled up every new virtual opportunity to enhance our own operations and continue to do so on a daily basis.
We have a LOT of experience in, and knowledge and sheer curiosity about metaverse to share, and that keeps us learning every day. We’d love to share that knowledge with you as your metaverse consultancy.
Contact us today so we can talk about just how we can do that and how it will benefit your business, your brand and your bottom line.