No matter how much the digital marketing landscape changes – and it does, all the time – pay-per-click (PPC) ad campaigns are still among the quickest digital routes to generate measurable and scalable results across a number of different metrics, including web traffic, lead generation and, most importantly, goal conversions, whatever those may be.
Good PPC campaigns assist businesses in engaging any size of a defined target and achieving results in a world where millions of people use different search engines and information sources to find what they are looking for.
PPC advertising campaigns now often include spreading budgets not just across as types and keyword groups but also across ad platforms and ad types within those platforms. Businesses of any size – and in any niche – can benefit by working with PPC specialists at a pay per click consultancy like Pearl Lemon Consultants .
These professionals have the skills and experience to assist businesses optimize a PPC focused ad strategy, from giving basic advice to assuming the helm of a Pay-per-Click campaign and managing it in its entirety.
In order to significantly increase the typical on average 2:1 ROI revenue cost ratio connected with PPC campaign results, our pay-per-click consultancy will help you develop a PPC plan that takes all of the ever-increasing number of components and considerations involved in creating, implementing and monitoring PPC campaigns that will get you results you want and drive higher conversion rates.
Lots of people have at least heard of SEO these days. Short for search engine optimization, SEO is an ever-expanding and ever-changing set of practices designed to increase a website or webpage’s place in SERPs – search engine results pages – for specific relevant keywords. Search engine optimisation is work that businesses undertake themselves – or pay someone else to undertake for them – and for which they do not pay Google.
SEO is not just for Google SERPs either. You can apply SEO to other search engines – Bing etc. and to other platforms where people search for things – like YouTube. And when done correctly and consistently, SEO works well. So, if that’s the case, why pay for ads at all, let alone consider working with a pay per click consultancy to improve their performance.
The biggest reason businesses make use of PPC – alongside SEO – is immediacy. Good SEO campaigns works, but it takes time. Paid search advertisements, on the other hand, start producing right away.
As soon as your ads are uploaded and authorized, searchers will begin seeing them. You have the chance to be at the top of search results right away. Since 35% of clicks go to the top spot, you can start making more sales and/or generating more leads right away.
This is great for newer businesses who haven’t had a chance to work on their long term SEO strategy yet or for promoting new products and services, or those tied to a specific time or season. PPC can also be an effective way for those operating in a particularly competitive field to get ahead of their competitors – in search anyway – faster.
Ideally, any business paying for PPC ads will also work on SEO, but if you want results FAST you’ll need to look to PPC. If you want PPC to produce a great return on investment, you may need the help of a PPC consultancy.
While we can’t speak for every PPC consultancy, because they all offer slightly different things, we can tell you what Pearl Lemon Consultants can do – and does successfully for a growing number of clients – to boost PPC performance.
While every client is unique – and therefore every PPC consultancy project is different and bespoke – the following are some of the most important ways hiring Pearl lemon Consultants as your pay per click consultancy will help you and your business:
Making decisions about the platforms to utilize, the types of ads to publish, and the campaigns to run for clients are all part of developing an effective strategy. with the help of our pay per click consultancy.
Any PPC plan must include keyword research as a major component. By identifying the terms and phrases that their target audience is searching for, our PPC consultants can effectively target their clients’ audience. Additionally, your PPC expert will determine which platforms, such as Google Ads (formerly known as Google AdWords), Microsoft Bing, Facebook Ads, and LinkedIn Ads, are best suited for your unique business.
Finding and keeping an eye on competitors is another crucial stage in creating a successful PPC strategy. Your Pearl Lemon Consulting PPC consultant will evaluate what your direct and indirect competitors are doing, their strategy’s efficacy, and the keywords they are using to penetrate the market.
A solid strategy that is based on the advice and expert knowledge of a professional will provide the groundwork for future success of your PPC ads.
Once the strategy is laid out, a PPC expert’s work is not yet done. Launching campaigns and tracking their performance are key components of our PPC consultancy work. Your consultant will adjust and optimize as needed throughout the campaign. This calls for undertakings like:
To manage client expectations, this aspect of the work requires making sure every activity is in line with the long-term objectives of the strategy and the company. This is time-consuming stuff but our pay per click consultancy team will be happy to take on as much of it as we need to, so that you can focus on running your business (and closing all those new leads.)
Finding new opportunities when they present themselves is a crucial component of managing and monitoring PPC campaigns. Consumerism and marketing are undergoing constant change, and the performance of PPC advertising campaigns is influenced by trends, technologies, and altering expectations.Your PPC consultant will adopt a creative strategy that focuses on ensuring that every PPC advertisement, whether it be a Google ad, a Bing ad, a social media PPC campaign, or a combination of them all, delivers the most value possible in order to stay relevant and ensure audiences are being targeted with the right keywords and types of ads.
Working with a specialized PPC consultancy can be beneficial if you want to use PPC to boost website traffic, attract leads, and generate money.
Get in touch with Pearl Lemon Consultants right away to learn how they can assist you in putting into practice a paid search advertising strategy that produces results, whether you just want to consult with a PPC specialist or you’re looking for a full service to handle all your digital marketing needs.
PPC advertising is important for businesses as it allows them to reach their target audience quickly and effectively and drive traffic and conversions to their website.
Pay Per Click Consultancy services include PPC campaign creation and management, keyword research and selection, landing page optimisation, and ongoing performance tracking and reporting.
We work with businesses to understand their goals and target audience and develop and implement a customised PPC advertising strategy that delivers the best results. We continually monitor and optimise campaigns to ensure they meet the desired performance goals.