An organization must create and implement a strategy that begins many months before the launch date in order to have a successful product launch. In fact, a go-to-market strategy necessitates the involvement of multiple divisions inside an organization, as well as a precise budget that may easily reach the massive amounts of money, even for small and medium-sized businesses.
Pearl Lemon Consultants can provide you with an experienced product launch consulting team that can handle anything from planning and executing the entire process to filling in the gaps to keep things on track and even taking on the work of entire departments your company does not have yet.
The Many Moving Parts of a Product Launch
Like a tree that falls in an empty wood, will anyone utilize your product if you introduce it without a concerted effort to promote it? Is there even a market for it? Who is in your potential market? What are they really looking for, and does your product meet those wants and needs?
In fact, according to stats and research, over 80% of new products fail.
Whether you’re introducing a major product, a smaller product, or an update to an existing item, you’ll want to start planning any product launch way ahead of time.
This includes determining your positioning and messaging, communicating it with key teams and stakeholders, building a launch schedule, creating assets and content, and preparing everyone involved in the product launch for the big day, among other things. And you’ll need to do all of this while still keeping your business running on a day-to-day basis.
Working with Pearl Lemon Consultants on your product launch will give you immediate access to a host of specialists across the R & D, marketing, content creation, PR and social media marketing fields. We can also help you crunch pre-launch numbers, as we count a team of financial consultants among our staff. In a nutshell, we’ll share our expertise, act as a sounding bound, brainstorm those all important product launch timelines and much more. And we’ll do it having gained the knowledge we need to ensure that everything we do showcases both your product and your brand in the best possible light.
Success Result
What Can You Expect from Pearl Lemon Consultants?
That stat – that 80% of new products fail – is a sobering one. But yours can be part of that 20% that succeed, and make the transition from brand-new offering to beloved staple.
Our product launch consultants can guide you in avoiding these mistakes and launching your products successfully.
You will receive the following benefits from our product launch advising, planning, and marketing services (any many more)
Before releasing a new product, you should have a good understanding of your target market. This can be a challenge, especially if you are a start-up with little market research experience. Members of the Pearl Lemon Consultants team have extensive market research experience across a wide range of verticals and will help determine just who your product is really for.
Understanding market dynamics will assist you in tailoring your product and promotion. But market dynamics change all the time, and they are something that you’ll need to keep a close eye on at all times. We’ll show you how to do that efficiently without the effort taking up too much of your time.
With the support of Pearl Lemon Consultants’ product launch strategists, we will help you create a winning go-to-market strategy. Marketing is often the hardest part of a product launch. Not just in terms of how and where, but also in terms of finding the time – and the talent – to create the content you’ll need to support your product launch not just on day one, or in week one, but throughout its early lifecycle.
Working with Pearl Lemon Consultants for product launch consulting will give you as much access to marketing strategy expertise as you need. Not only can we advise on the viability of marketing plans you may have already brainstormed, but also offer alternatives that you may not have thought of yet.
In modern marketing, the landscape changes every day. What worked last year, or even last month, might not be effective anymore. Keeping up with this is time-consuming, time you don’t have, but our marketing consultants so, as, well, it’s their job.
A well-thought-out new product launch strategy that eliminates the likelihood of failure needs to be comprised of many parts. One of the biggest of those should be preparing for possible pitfalls and devising solutions to cope with them if and when they occur.
As experienced product launch consulting experts, our team have been involved in a lot of product launches, and have seen all kinds of potential problems on the horizon that could potentially derail even the best laid product launch strategies. In the past we’ve been able to use our knowledge and experience to successfully head off all kinds of product launch problems, and we can do the same for you.
Why Choose Pearl Lemon Consultants?
Consulting is a growing field, so the fact that you will discover that there are lots of companies out there offering product launch consulting should come as no surprise. So why choose Pearl Lemon Consultants?
The fact that we are just great at what we do aside, we have actually put our money where our mouth is, and done so often. In addition to consulting on many outside product launches, members of the Pearl Lemon Consultants team actively work on product launches for the member companies of the Pearl Lemon Group, of which we are a part.
That means they have successfully launched everything from a now award-winning SEO company to a number of successful software products and even a vegan meal delivery service. Because they are actively working professionals, not just consultants who haven’t been out in the trenches for years, our product launch consulting experts have the real time knowledge and experience to help ensure your new product succeeds as well.
