Your business deserves more than generic campaigns. At Pearl Lemon Consulting, we design Pay Per Click (PPC) campaigns with a singular focus: achieving tangible outcomes. Whether you’re grappling with high ad costs, poor lead quality, or campaigns that simply aren’t delivering, we’ll fix it. Here’s how we make your ad spend count.
What We Do: The Full Scope of Our PPC Services
We go beyond standard PPC management. By leveraging conversion tracking, granular audience segmentation, and advanced ad placement strategies, we deliver campaigns designed to outperform your competitors.
Full-Funnel PPC Strategy
PPC is about more than just clicks. It’s about guiding your audience from the first impression to conversion. We analyze every step of the funnel:
- Top of Funnel (TOFU): Awareness campaigns using broad-match keywords and display ads to reach a wider audience.
- Middle of Funnel (MOFU): Retargeting ads and high-intent search terms for people already familiar with your brand.
- Bottom of Funnel (BOFU): Conversion-focused ads targeting users ready to make a decision.
Multi-Platform Campaign Management
Not every platform works for every business. We manage campaigns across Google Ads, Bing Ads, Facebook, LinkedIn, and Amazon to find where your audience spends their time and money.
Advanced Keyword Research and Analysis
We don’t just look for keywords; we identify high-intent opportunities. Using tools like SEMrush, Ahrefs, and Google Trends, we:
- Prioritize low-CPC, high-conversion keywords.
- Exclude irrelevant traffic with negative keyword lists.
- Monitor search term reports to identify new opportunities.
Ad Creation and Testing
Your ads need to grab attention and compel action. We craft high-performing ads using:
- Emotional triggers and benefits-driven language.
- Structured ad extensions (site links, callouts, price extensions).
- Continuous split testing to refine headlines, descriptions, and CTAs.
Landing Page Development and Testing
A well-designed ad means nothing if the landing page doesn’t convert. We create landing pages optimized for:
- Speed: Load times under three seconds.
- Relevance: Consistent messaging from ad to page.
- Conversion Elements: Clear CTAs, trust signals, and mobile-friendly design.
Budget Management and Bid Strategies
Your budget deserves precision. Whether it’s manual CPC, Target ROAS, or Maximize Conversions, we use the bidding strategy that fits your goals. Weekly audits ensure your spend aligns with performance.
Analytics and Reporting
Data drives every decision. Our reporting includes:
- Search Impression Share: See how often your ads appear versus competitors.
- Click-Through Rates (CTR): Gauge the relevance of your ads.
- Conversion Rates (CVR): Measure how many clicks result in leads or sales.
- Return on Ad Spend (ROAS): Ensure your campaigns are profitable.
How We Solve Your PPC Challenges
Every business faces different challenges, and our role is to identify and resolve them. Here’s what we do to ensure your campaigns achieve their full potential:
High CPCs Eating Into Your Budget
You’re spending more per click but seeing less in return. After analyzing your account, we might discover:
- Competitors bidding aggressively on your core keywords.
- A lack of negative keywords increasing irrelevant traffic.
Solution: We implement dayparting to target only high-conversion hours, refine your negative keyword lists, and explore cheaper, untapped keyword variations.
Low Conversion Rates on Landing Pages
Your ads get clicks, but your landing pages fail to seal the deal. Often, the issue lies in:
- Slow load times driving users away.
- A mismatch between the ad copy and landing page content.
Solution: We optimize your landing pages with faster hosting, more persuasive copy, and clear CTAs. In one case, this approach improved a client’s CVR from 1.8% to 5.5%.
Limited Audience Reach
Your campaigns aren’t scaling because you’re targeting the wrong demographics or running out of audience pools.
Solution: We use tools like Facebook Lookalike Audiences and Google Custom Intent Audiences to reach similar prospects, expanding your reach without losing relevance.
Service Add-Ons to Strengthen Your Campaigns
- Remarketing Campaigns: Keep your brand top-of-mind with ads targeting users who’ve visited your site but didn’t convert.
- Shopping Ads Management: Perfect for e-commerce brands, we optimize Google Shopping Ads for product visibility and sales.
- YouTube Video Ads: Tap into the power of video with pre-roll and in-stream ads tailored for engagement.
- App Promotion Ads: Drive installs and in-app actions with campaigns designed specifically for mobile apps.
Frequently Asked Questions
Broad match captures a wide range of queries but risks irrelevant clicks. Phrase match narrows it down to searches containing your keyword phrase in order. Exact match targets only users searching for your exact term. We use a mix to balance reach and relevance.
Using tools like Google Tag Manager, UTM parameters, and cross-domain tracking, we ensure accurate data collection for both first- and last-click attribution models.
Quality Score reflects ad relevance, landing page experience, and CTR. A high score lowers CPC and improves ad placement, saving you money.
While initial optimizations often show improvements within the first month, the most meaningful results occur as we collect and act on data over time.
Let’s Solve Your PPC Challenges
You know the obstacles: wasted ad spend, poor-quality leads, or competitors consistently outranking you. We know the solutions. Whether you need an overhaul of underperforming campaigns or guidance on scaling up, we’ll work with you to achieve the results that matter most.
Request your personalized PPC strategy today.
