Consulting services

Marketing Consultancy London

If you’re tired of watching your ad spend leak profit or your internal team burn hours with little to show for it, you're in the right place. Pearl Lemon

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If you’re tired of watching your ad spend leak profit or your internal team burn hours with little to show for it, you're in the right place. Pearl Lemon Consulting exists for one reason: to fix the gap between the money you’re putting into marketing… and the money you’re getting back. We work with business owners, managing directors, and commercial teams across London who are serious about making their marketing function accountable. Our approach isn’t built around fancy slogans or branding fluff. We work from metrics, audit your existing funnels, and show you exactly what’s slowing your revenue down. Then we correct it.

Our Services — Built for Businesses That Want Answers, Not Abstractions

Each of these services is built around solving very specific problems. If you see your challenge in any of the sections below, that’s your green light to book a call.

Full Funnel Marketing Audits

Problem: You’re spending money, but can’t track what’s producing revenue. Fix: We run a granular audit across your channels (Google Ads, Meta, email flows, SEO, referral traffic) and trace attribution across every touchpoint. Using cross-channel mapping, we identify drop-off points, cost-per-lead inefficiencies, and bottlenecks in sales velocity. How it Helps: We connect spend to result. We diagnose the leak. You stop burning cash.

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Campaign Architecture & Implementation

Problem: Your in-house marketing team keeps launching things that don’t stick. Fix: We build your campaigns from the wireframe up. Positioning. Channel alignment. Budget split. A/B test hierarchy. Messaging trees. Offer construction. How it Helps: You get campaigns that aren’t just pretty—they convert. And we provide the post-launch monitoring to fix underperforming segments fast.

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Paid Media Management (Google Ads, Meta, LinkedIn)

Problem: You’re pouring money into ads, but CAC is climbing and conversions are flat. Fix: We restructure your entire media account architecture based on first-party data, intent segmentation, and campaign-level ROAS tracking. We also build out granular retargeting layers based on actual buyer behaviour. How it Helps: You pay less for better leads. And your cost per acquisition stops trending upward.

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SEO Consulting + Organic Content Systems

Problem: You’re not ranking, or the traffic you’re getting isn’t converting. Fix: We conduct technical audits, keyword difficulty and opportunity gap analysis, and implement a content roadmap based on actual commercial search intent, not vanity terms. How it Helps: Traffic grows. But more importantly, qualified traffic grows. We tie organic activity to lead-gen performance.

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Sales & Marketing Alignment

Problem: Your sales team says the leads are junk. Your marketing team says sales aren’t closing. Fix: We build shared attribution models, funnel scoring systems, and lead qualification playbooks. We align pipeline data between HubSpot, Salesforce, and CRM-adjacent stacks. How it Helps: Sales and marketing finally speak the same language. And conversion rates improve—fast.

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Email Marketing & Lifecycle Automation

Problem: You’re either not sending enough emails… or sending too many bad ones. Fix: We audit your database, run cohort behaviour analysis, segment based on LTV and lead source, then build lifecycle automations to recover lost deals and retain high-value customers. How it Helps: Every email sent has a job. And delivers ROI.

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CRO & Landing Page Strategy

Problem: You’re driving traffic, but nothing’s converting. Fix: We run multivariate testing on headline hierarchies, CTA placement, friction points, and form dropout. Then we rebuild your landing pages based on user behaviour, backed by scroll maps and heat tracking. How it Helps: Your traffic doesn’t just visit. It acts.

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Marketing Strategy Workshops (In-House + Virtual)

Problem: Your team is doing ‘a lot’—but with no unifying direction. Fix: We run intensive 1–2 day sessions to blueprint your acquisition model, channel priority, positioning, revenue KPIs, offer structuring, and go-to-market timing. How it Helps: Your team knows exactly what they’re building. And how to measure success.

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Why Work With Us?

We’re not an agency with a fixed playbook. We're a consultancy that runs deep diagnostic work, customized to your vertical, your resources, and your revenue targets.

Full stack understanding

From GTM models to CRM architecture, media buying to technical SEO—we operate across all core pillars.

Experience across sectors

SaaS, financial services, B2B consultancies, e-commerce, education, legal, health.

Obsessed with revenue, not impressions

We tie every activity back to cost per lead, sales cycle length, and close rate.

Technical execution fluency:

SQL queries, analytics GA4 custom events, API tracking, audience suppression logic—we speak that language.

Transparent reporting

Real dashboards. Not PDFs that no one reads.

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FAQ

Frequently Asked Questions

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We don’t sell you retainer packages with filler. We audit, architect, and help implement strategies that produce ROI. You can use your team or ours for execution.

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It depends on the channel. Paid media usually shows impact within 30 days. SEO requires 60–90 days. But in the first two weeks, we identify and correct high-cost leaks.

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Yes. Most of our clients already have internal marketing staff. We support, train, or lead them depending on what's needed.

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We’ve worked with Salesforce, HubSpot, GA4, Meta Ads Manager, Google Ads, Ahrefs, SEMrush, Klaviyo, ActiveCampaign, and more. If it's in your stack, we've probably used it.

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Great. We’ll tear it down and show you where it’s leaking, or where it can be tightened for better ROI. We never throw away what’s already working.

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Yes. But we’re most effective when embedded into the problem-solving process, not just giving you a checklist.

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Our consulting fees vary based on scope and duration. But we don’t believe in hiding our rates behind five forms and a sales pitch. Book a call—we’ll tell you straight.

Tell us about your project

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Pearl Lemon Consulting

Let’s strengthen how your business grows

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