How Plant-Based Menu Items Can Boost Your Bottom Line

Plant-based foods have seen a significant increase in demand in recent years, with more and more consumers looking for healthier and more sustainable alternatives to traditional animal-based products.  In recent years, there has been a significant increase in demand for plant-based foods, in particular in the UK. According to a report by The Vegan Society […]

Diversify Your E-Commerce Business Sales Channels: Big Benefits & How to Do It

In the highly competitive world of e-commerce, businesses must constantly seek ways to evolve and adapt to maintain their edge in the market. One such strategy is the diversification of sales channels.  By engaging customers across multiple platforms, you can increase brand exposure, improve customer retention, and potentially boost revenue.  In this blog, we’ll explore […]

Employee Engagement 2023: What Employees Want

You have no doubt been hearing and reading more about the importance of employee engagement over the past few years, especially in relation to the “Great Resignation” and the ongoing shifts between physical offices and remote work.   The dynamics of the modern workplace are in constant flux. As we move through 2023, it’s essential for […]

Here’s Why Customer Surveys Are More Important Than Ever

And How to Get Them Right  Customer feedback surveys are a traditional part of the marketing kit. The surveying procedure, which was formerly mostly dependent on guys with clipboards knocking on doors, has now changed to suit the digital revolution and now includes things like post-purchase emails, online feedback forms, and smartphone surveys. Organizations do […]

Leveraging Google Analytics to Fuel Business Growth

In today’s increasingly digital landscape, businesses must harness the power of data to fuel their growth and stay ahead of the competition. Google Analytics, one of the most widely-used web analytics tools, offers unparalleled insights into customer behaviour, website performance, and marketing effectiveness.  By leveraging this powerful platform, businesses can make data-driven decisions, optimize their […]