Most B2B companies don’t need another motivational speaker walking their sales floor. They need a fix—and fast. Pearl Lemon Consulting helps growth-stage B2B firms with one thing: making sales consistent, profitable, and predictable.
Whether your SDRs are chasing dead leads, your close rates have hit the floor, or your reps are great at “activity” but terrible at revenue, we come in, cut through the noise, and get results.
We’ve worked with SaaS founders staring at a 2% conversion rate and a $7,000 CAC. We’ve worked with B2B service providers who lose enterprise deals because their pitch falls apart after finding. The problem is rarely effort—it’s process, message, and execution.
Schedule your consultation. Let’s figure out what’s dragging down your pipeline.
Our Services: Fixing Sales from Top to Bottom
You’re not hiring us to inspire your team. You’re hiring us to fix problems that are dragging down margins, delaying revenue, and making month-end calls uncomfortable. We don’t sell “ideas.” We implement systems that work.
Here’s how we do it:
Full Funnel Diagnostic & Revenue Audit
Problem: You’ve got traffic, leads, maybe even demos—but the sales team isn’t converting them.
Fix: We dissect your sales funnel from the first touchpoint to the closed-won. We identify breakdowns in qualification, messaging, objection handling, and pipeline stages.
We assess:
- Lead-to-opportunity conversion rate
- Deal cycle length across segments
- Sales velocity by rep, vertical, and product
- Win/loss analysis (broken out by buyer type and deal size)
Result: You see, in black and white, where revenue is leaking, and what to change now.
Outbound Systems Engineering
Problem: Your outbound engine is “active” but doesn’t bring in predictable SQLs.
Fix: We rebuild your outbound infrastructure with cold outreach frameworks tuned to your ICP. That includes:
- Persona-specific copy sequences (not rep-written nonsense)
- Cold call and voicemail frameworks built around actual objections
- Cold email setups with domain health scoring, custom merge fields, deliverability control, and reply rate metrics
Result: Your SDRs stop throwing messages into the void and start booking qualified, high-intent meetings.
Sales Messaging & Offer Construction
Problem: You’re getting into meetings but can’t close—or you’re stuck discounting to win business.
Fix: We fix your positioning. We rework how your team articulates value. We help reframe your offer to match economic buyers’ real concerns.
We cover:
- Economic pain articulation frameworks
- Primary offer stacking (core + ancillary)
- Differentiator narrative (why you’re not just another “solution”)
- Voice-of-customer-based pitch language
Result: Prospects understand why they need to buy now, not “after Q3.”
Sales Process Engineering
Problem: Reps are improvising. Close rates are inconsistent. Deals stall with no clear next steps.
Fix: We implement a stage-based sales process that reflects how your buyer buys. We script decision-stage questions, pre-call planning guides, and qualification standards using MEDDIC, SPIN, or NEAT—whichever fits your motion.
Result: You get a team running one system, speaking one language, closing more deals.
Sales Hiring and Role Definition
Problem: You’ve hired “closers” who can’t sell and SDRs who don’t prospect.
Fix: We build the hiring profile, job scorecard, and 90-day ramp expectations per role. Then we screen, interview, and test candidates for you.
Includes:
- Scorecard-based hiring (based on outcomes, not personality)
- Mock-call analysis
- Ramp-up tracking and sales certification checkpoints
Result: You stop hiring based on gut feel and start building a reliable team.
Compensation Plan Review
Problem: Your reps are either unmotivated or chasing small deals to hit quota.
Fix: We design comp plans that reward behavior you want—ACV growth, multi-seat deals, long-term renewals—not just “quick wins.”
- OTE alignment with sales cycle complexity
- Bonus structures that reflect LTV goals
- Draws and accelerators based on unit economics
Result: Your reps care about what you care about—and their pipeline proves it.
Pipeline Forecasting & CRM Discipline
Problem: Your forecast is a fantasy. Reps update CRM 5 minutes before pipeline reviews.
Fix: We build CRM systems that reflect sales reality. We enforce pipeline hygiene and teach reps to manage deal flow like operators.
- Forecast accuracy scorecard
- Exit criteria per stage
- Probability weighting and deal aging trigger
- Pipeline review rhythm and performance score dashboards
Result: Your forecasts stop being fiction, and ops finally get accurate data.
Sales Coaching & Field Training
Problem: Reps “know the product,” but can’t sell under pressure.
Fix: We run weekly call reviews, live pitch workshops, and 1:1 rep breakdowns. No roleplay fluff—just raw sales conversations that win.
We train your team in:
- Deal rescue (how to revive stalled deals)
- Objection handling by buyer profile
- Cross-sell and expansion strategy for existing accounts
Result: Confidence goes up. Close rates follow.
Why Work With Us?
We’ve built outbound teams from zero. We’ve rebuilt sales departments bleeding $80k/month in churn. We’ve taken SaaS firms from 2% to 12% conversion rate by fixing just three conversations in the funnel.
We live and breathe metrics:
Close Rate:
Raised from 18% to 37% for a B2B software firm in 90 days
Pipeline Velocity:
Cut average deal cycle by 26% using layered objection conditioning
Outbound Reply Rate:
Increased by 142% after rewriting 12 outbound sequences across three ICPs
We don’t bring strategy without systems. We don’t suggest tactics we haven’t used ourselves. If you want a B2B sales consultant who treats your pipeline like it’s their quota, you’re in the right place. Connect with us today!
Frequently Asked Questions
Yes. We work heavily with SaaS, but also B2B services, tech platforms, and high-ticket consulting. We adapt frameworks like NEAT, SPIN, and MEDDIC based on the offer and buyer type.
Absolutely. We’ve built full-funnel tracking inside all three. We configure stages, triggers, exit criteria, lead scoring, and automation rules to reflect your real pipeline, not CRM theory.
Alongside. We support internal leadership and help them implement scalable, repeatable sales operations. Think of us as the senior operator helping them fix what they inherited.
Typically 30–45 days. Initial funnel diagnosis and outbound improvement usually land qualified meetings within weeks. Offer repositioning takes longer but increases the close rate significantly.
Both. We run live training, call reviews, and individual performance breakdowns. We also build internal libraries (scripts, guides, objection frameworks) that your team can reference forever.
We charge by engagement, project, or monthly, depending on the scope. You’ll know exactly what you’re getting before you spend a penny.
That’s exactly why we start with a full sales audit. We’ll tell you—fast—what’s holding your numbers back and what to fix first.
Let’s Stop Guessing and Start Closing
Stop watching sales reps chase ghosts. Let’s build something that closes. Connect with Pearl Lemon Consulting. Where B2B sales get fixed, not fantasized. Let’s get you out of the sales guessing game.
Book a consultation now and walk away with clarity—even if you don’t hire us.
