Why Strategic Planning is Important to a Small Company

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Why Strategic Planning is Important

Strategic planning is an essential tool for any business, especially for small businesses. Small businesses have fewer resources, which means they need to focus their efforts on the most critical tasks.

They also have to expect changes in the market and find new ways to compete. Strategic planning helps a small business stay ahead of the competition and ensure that it can grow and succeed.

6 Ways to Develop a Small Business Strategy

Develop a Small Business Strategy

1. State Your Purpose

Small businesses have a lot to offer, but they can be challenging to run. To stay afloat and competitive, you must develop a small business strategy that aligns with your purpose.

Here are three ways to do that:

  • Know what you’re good at. This is critical for small businesses because there’s enough room for specialisation. If you can focus on one thing and do it well, you’ll be in better shape than if you try to do too many things at once.
  • Be customer-centric. That means thinking about your customers and putting them first in everything you do. When you focus on meeting their needs, they’ll return the favour by promoting your business and recommending it to friends and family members.
  • Stay flexible and open to change. Be willing to accept feedback from customers, employees, and third parties. Reexamine your processes from the feedback and make changes where necessary.

2. Set SMART Goals to Plan the Journey

Developing a small business strategy is key to success. One way to achieve this is by setting SMART goals. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound. By setting these goals, you can develop a plan of action to help you reach your goals.

  • Specific goals are specific enough that you can measure progress towards them.
  • Measurable goals are easy to assess and quantify.
  • Achievable goals are those you feel capable of achieving, given the resources and time available.
  • Relevant goals address the needs of your business or industry.
  • Time-bound goals have a deadline by which they must be achieved to be considered successful.

3. Assess Where You Are Today

Like most small business owners, you likely have your eye on the horizon and strategise about where your business will be in a year or two. But what about now? Why not assess where you are today and see what benefits and advantages come with that position?

There are a few reasons why assessing your current situation is essential when developing a small business strategy. And because goals inspire action, having one motivates you to keep going despite setbacks.

Additionally, identifying your strengths and weaknesses can help you focus on areas where you can improve. Knowing where your business stands also lets other stakeholders know where their contributions are most needed. Without them knowing exactly how much work needs to be done, they can still offer valuable input.

4. Create a Truly Differentiated Strategy

Understanding your market and having a genuinely differentiated business strategy can have many benefits.

Here are some reasons why differentiation is essential:

  1. Differentiation can help increase sales. By uniquely positioning your small business, you may attract customers that wouldn’t normally consider shopping with you. This could lead to increased profits.
  2. Differentiation can also give your small business an edge over its competition. By standing out from the rest, you may be more likely to win new customers and retain those you already have. This can help your company grow more quickly than others in the same industry.
  3. Finally, differentiation can make your company more memorable.

5. Align Your Team

Aligning your team with your business value is crucial in developing a successful small business:

Here are two reasons

  1. It will help you stay focused on your objectives and goals if you align your team effectively. When team members know what they’re responsible for and why their work is essential, they’re more likely to be productive and motivated.
  2. Aligning your team can also lead to synergy and communication breakthroughs. By working together towards a common goal, everyone on the team can learn from each other, resulting in better outcomes for the company.

The Three Critical Elements Of Strategic Planning

Critical Elements Of Strategic Planning

1. Status

As one of the strategic planning essentials, status can be a reason for your organisation to excel. Status benefits your company in many ways, including giving you a reason to be admired by others and attracting top talent. Here are three key reasons why having high status is important:

  1. It motivates employees. When employees know their work impacts the organisation’s overall success, they’re more motivated to do their best.
  2. It sets standards. When other organisations look at your company, they’ll want to see evidence that you’re doing things the right way, which means setting high standards for yourself and your team.
  3. It builds relationships. Status shows people that you care about them – and makes it easier to build strong relationships with customers, partners, and other stakeholders.

2. Goals

Individuals and organisations have goals. Goals are essential to strategic planning because they provide a reason for an organisation to exist and a focus for its activities. All organisations have goals, but some goals are more important than others.

There are three reasons why goals are important:

  • they help individuals and organisations achieve their objectives
  • they provide benefits that can improve the quality of life for everyone involved
  • they can create advantages that help an organisation win in a competition.

The benefits of having goals include improved productivity, creativity, innovation, and efficiency. Goals also lead to satisfaction and loyalty among employees. Finally, goals enable an organisation to assess its progress over time and make necessary adjustments.

3. Process

The process is one of the strategic planning tools that can be used to achieve organisational goals. It is a way to manage resources, develop plans, and make decisions. There are several reasons why a process can be an effective tool for strategic planning.

First, decisions are made based on evidence and logic, not emotion or personal preference. This leads to better decision-making and more consistent outcomes.

Second, the process helps to improve communication and coordination within an organisation. By creating clear plans and procedures, teams can work together more effectively and complete their jobs faster.

Finally, processes can help organisations save money by streamlining operations and reducing waste. By using the process as part of their strategic planning process, organisations can achieve all these benefits while still meeting their goals.


In conclusion, strategic planning is essential to a small company because it allows the company to focus on its long-term goals and objectives while also ensuring that short-term decisions are made in a way that will support the overall goal. This helps keep the company on track and moving forward, ensuring it remains successful in the future.


Do small businesses need strategic planning?

You and your employees need a well-written strategic business plan to respond effectively to opportunities and challenges in your small business. Taking a long-term view has become increasingly important for small business owners.

What is the importance of strategic planning?

It is possible to track progress toward goals when you have a strategic plan in place. Key performance indicators (KPIs) can be tracked top-down when your departments and teams understand your company’s larger strategy.

In the absence of a strategic plan, what will happen to a company?

A strategy is essential for establishing a form of communication and for ensuring that critical information does not get lost. It may or may not align with your priorities for each employee to focus on what he believes is essential.