Growth Strategy experts are concerned not only with developing your company and increasing earnings, but also with regulating its growth so that it is sustainable and attainable.
A successful firm relies on a well-thought-out growth strategy. And growth strategy consulting from Pearl Lemon Consultants will help you develop, implement and then maintain growth strategies that will keep your business moving in the right direction and achieving the kind of success you envisioned right at the start.
What does Growth Strategy Consulting Entail?
With a well-planned and implemented corporate growth strategy, growth strategy consultants assist a company in achieving sustainable growth. Not only can they improve sales, but they can also help construct an infrastructure to support growth by leveraging their experience and assisting in the development of infrastructure.
Essentially, growth strategy consultants will look at a number of elements in your company to come to a solid conclusion about how to accelerate growth.
As your growth strategy consulting partner, Pearl Lemon Consultants will tailor their work to meet the unique challenges your business is faced with, and the vision you have for its future. While we don’t offer a one-size-fits-all solution – those never work – there are some common elements of every growth strategy consulting project we undertake that we can detail here to give you a clearer picture of just what we do:
Uncovering Missed Opportunities
Sometimes the best opportunities are staring you right in the face, you just have not spotted them because you are too busy with the day to day running of your business. Or you don’t have the experience to know where to look for them.
As your growth strategy consulting experts, we’ll help ensure that we leave no stone unturned and that you seize every opportunity that makes sense for your firm, and pass on those that don’t.
Evaluate Your Customer Relations
Are you really offering your clients and customers what they want and need? Too often we find that businesses focus on what they think these people want, but do not take the time to discover if they are actually right.
By bringing in a new, unbiased perspective in the form of a growth consultant, you can stop running the business the way you envision it should be and start considering ways to put your target audience first. Only when they can learn to do that does any business really begin to attain the growth they are capable of.
Evaluate Your Competition
Every business should know what their competition is up to, where they are making strides, where they are falling short and what they are doing that you don’t. However, once again, competitor analysis is something else that tends to get lost in the day to day busy work it takes to build a business.
Our growth strategy consulting experts will make those analyses for you, and then present them, discuss them with you and see what can be learned from them and how that knowledge will fit into your plans for growth on both a short and long term basis.
Help You Learn From Your Mistakes
Everyone makes mistakes, and that is certainly true in business. Those mistakes don’t always spell disaster, either. If you take the time to learn from your mistakes, they can actually be the catalysts for change you need to propel business growth. We’ll help you do just that.
Create a Long Term Growth Roadmap
However disruptive or innovative your business is, you need a long term plan for growth, and creating that is obviously one of the main end goals of any growth strategy consulting project we undertake.
It is also one of the most time-consuming and complex elements of such projects. Basically. Although there are many elements to individual growth strategies for a business, and these will vary from firm to firm, there really are just four main ‘categories’ to consider:
What are the four main tactics for growth?
- Market Strategy
A market strategy describes how you intend to reach out to your target audience, now and in the future. This strategy isn’t about breaking into a new industry or niche or developing new products and services to increase your market share; it’s about maximizing the value of your current offerings. Can you, for example, change your pricing? Is it time to start a fresh marketing campaign? Do you need to recruit new personnel to achieve your goals?
- Development
This strategy entails figuring out how to break into a new market with your products and services. If you can’t get the growth you seek in your present market, expanding to a new market could be a goal you should plan to pursue.
- Product Strategy
Also often known as “product development,” this area of your growth roadmap focuses on new products and services that can be targeted at your current market. How do you expand your company without expanding into new markets? What do your consumers want from you? Are your current offerings meeting their needs, and if so, can you make them even better, to ensure the customer loyalty you need? And if they are not, why not, and what can you do about it?
- Diversification
This entails making plans to broaden your product offerings as well as your target markets. This technique works best for smaller businesses that have the resources to be flexible in terms of the products or services they offer and the new industries they try to break into. This is where evaluating those missed opportunities comes in, while also looking at just what you might need to STOP doing in order to grow.
Why Work with Pearl Lemon Consultants?
Aside from the fact we are great at what we do, and have real world, proven experience of growing businesses ourselves, our commitment to our clients is what really sets Pearl Lemon Consultants apart as growth strategy consulting experts.
When you work with us, you’ll gain a long term consulting partner that’s in it for the long run. We won’t just come in, tell you what we think you should do, and then leave. We’ll stick around to ensure that your growth goes to plan, and help you make the right adjustments if it does not. In short, we’ll be as invested in the growth of your business as you are.
