What is the Difference Between Tactical and Strategic Planning

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The modern age of business has brought about a new era of competition, and it brings out the question: How can you be competitive in this industry or business? What are some ways to get ahead of your competitors?

In this era, there is a need for businesses to engage and interact with their customers when they are going through different stages of the business cycle. This is achieved by providing customers with relevant information, products and services efficiently. These interactions are coming closer and closer to us; we are trying hard to process this information just as it is communicated to us. Proper execution of a plan, whether business strategy or tactical, is a must.

What is Strategic Planning?Strategic Planning

Strategic planning is a collaborative process used by organisations to create a long-term plan that guides their future actions. The goal of strategic planning is to make sure that the organisation continues to achieve its goals and objectives in an efficient and effective manner.

There are many types of strategic planning, including market analysis, business model analysis, competitive positioning, and human resources planning. Each type has its own set of assumptions and requirements that must be met in order for the plan to be successful.

The input of all involved parties (management, employees, suppliers, customers) is essential for a successful outcome. If done correctly, strategic planning can help an organisation stay ahead of the competition and ensure continued success.

Why Carry out Strategic Planning?

In a transitional and fast-paced world, the management of today’s strategic planning is critical, especially for businesses which face uncertainty. The reason organisations carry out strategic planning also is to look at the future and plan for it. It aims to make sure that they are not making the same blunders as in previous years.

Here are some advantages of strategic planning:

Strategic planning is a process that helps organisations develop and execute well-crafted plans that will enable them to achieve their goals.

Advantages of strategic planning include:

  1. Strategic planning provides a framework for thinking about future challenges and opportunities, which can help identify areas where the organisation needs to improve and new areas where it can invest its resources.
  2. It helps organisations create a shared vision and define the key objectives they want to achieve, which can lead to improved decision-making and better performance.
  3. Strategic planning helps organisations assess their current strengths and weaknesses, so they can make informed decisions about where to focus their efforts in order to improve performance overall.

What is Tactical PlanningTactical Planning

Tactical planning is creating a plan that will help commanders achieve their objectives in a competitive environment. By definition, tactical planning is “a written outline of the specific actions you’re going to take to address a problem or achieve a goal.”. Tactical planners must consider many variables while developing a plan, including competitor capabilities, market conditions, and other factors.

While the goals of any given tactical plan may be simple (e.g., securing the average amount of sales), the execution of that plan can be complex and challenging. It is based on strategic objective analysis and can be used for long-term growth or viability. In other words, Tactical Planning aims at achieving long-term growth through short-term actions.

Why Carry out Tactical Planning?

If a company has a specific need for market competitiveness, it is best to go for tactical planning as it will lead to more efficient use of resources and therefore make the company’s overall business run better. Tactical planning could be used in finding quick solutions to problems or identifying broader goals or needs that have not been effectively addressed before. It can also be used when designing new products, services, promotions and products.

When looking at the benefits of tactical planning, we need to take into consideration how well it supports strategic thinking and decision-making.

Here are some advantages of tactical planning:

  1. It enables managers and organisations to improve their decision-making processes by developing a clear understanding of the objectives they want to achieve.
  2. Tactical planning can help reduce uncertainty and chaos within an organisation. By clearly defining their goals, managers can better predict how resources will be allocated and make more informed decisions about future actions.
  3. Tactical planning can help improve communication between different departments within an organisation, as well as with external stakeholders. By developing a shared understanding of the organisation’s objectives, all parties can work together more effectively to achieve common goals.


  • Having both strategic and tactical planning in your organisation is better than having only one. This will result in having a smooth run to reach the objectives in the long run and have effective solutions to unforeseen conditions in the market.
  • No one should think of any tactical planning as a replacement for strategic planning. An organisation needs good tactics and strategic management to make sure it is developing the businesses properly.


What is the similarity between strategic and tactical planning?

Strategic planning is about how to improve your organisation to achieve the long-term goal. In contrast, tactical planning is about what you should do today to meet your immediate but intelligent goals. Strategy and target, however, remain the same: to make everything better in the future.

In order to be strategic, there must be a plan or a strategy in place, but that doesn’t mean there is no tactical component. Planning, regardless of how it is done, involves allocating resources and resources are allocated based on the current state of affairs.

What is an example of tactical planning?

Tactical planning involves forecasting possible outcomes, developing contingency plans, and identifying resources necessary to achieve the tactical goal. A good example of tactical planning would be setting up a schedule for marketing campaigns so that they are effective and efficient.

What makes a good strategy?

There are many factors that go into forming a successful strategy, but some key drivers include organisational capabilities (e.g., resources and skills), competitive landscape, customer needs/desires, and cultural norms/values. Organisations must continually assess their current position in the market and make strategic decisions based on this information in order to stay ahead of their competition.