You’re Not Hiring a Marketing Consultancy Company Because Things Are Going Great.
You’re hiring one because sales aren’t what they should be, marketing isn’t connecting, and nothing you’ve tried has worked fast enough to matter.
Pearl Lemon Consulting exists for one purpose: to fix that. We do the hard, revenue-focused work that other agencies avoid. No pretty decks. No vague recommendations. We diagnose, build, and rebuild marketing systems that produce measurable results—without dancing around what’s broken.
Book your intro consultation. You’ll know in 15 minutes whether we’re the team you’ve needed all along.
Our Services
Here’s what we deliver. Not “frameworks.” Not theories. Just outcomes tied directly to problems that are costing you revenue right now.
Marketing Audit & Conversion Review
We dissect every asset, every customer journey, every channel. Our audit pinpoints friction points in your funnel—poor offer positioning, misaligned messaging, weak CTAs, confusing UX, and more. We apply forensic-level review across CRM tracking, GA4 event flows, attribution setup, and funnel segmentation.
Why it matters:
If your pages get traffic but don’t convert, the issue is likely conversion friction or message mismatch. We identify the holes—then we patch them.
92% of businesses lose revenue due to leaky or non-prioritized conversion paths.
We’ll fix yours in under 30 days.
Offer Engineering & Value Proposition Buildout
Most businesses don’t have an offer problem—they have a clarity problem. We reframe your product or service into something that directly answers your market’s buying objections. This means price anchoring, urgency structuring, and benefit stacking built from customer behavior insights, not guesses.
What this solves:
Poor lead quality. High bounce rates. Sales objections that never seem to go away. This is where we eliminate the root of all those issues.
Paid Traffic Architecture (Google Ads, Meta, LinkedIn)
We restructure your paid campaigns using negative keyword sculpting, single-keyword ad groups (SKAGs), audience layering, and CPL/ROAS modeling. From pre-click to post-click, every step is tracked and optimized for revenue, not clicks.
How this helps:
You’ll stop wasting money on impressions that don’t convert. We isolate profitable segments, increase ad relevance scores, and lower CPAs by up to 40%—usually within the first quarter.
SEO + Intent Mapping
Our SEO work doesn’t stop at rankings. We map keyword intent to conversion paths using SERP behavior models, internal linking strategies, and technical audits (schema validation, index bloat cleanup, crawl-depth limitations). You get traffic that doesn’t just come, but buys.
Relevant SEO terms:
Keyword cannibalization, log file analysis, crawl budget control, topical authority clusters, and on-page behavioral flow shaping.
Result:
Traffic grows. But more importantly, leads increase because the traffic matches actual buyer intent.
Email + Lifecycle Automation
We build full lifecycle sequences: acquisition, re-engagement, cart recovery, lead nurture, and churn rescue. Every email serves a goal. Open rates rise. So do conversions. We set up event-triggered flows using Klaviyo, ActiveCampaign, HubSpot, and others.
Fixes:
Poor lead follow-up. Low retention. Abandoned checkouts.
We track CTR, bounce rates, spam flags, and customer lifetime value impact, so nothing is left to guesswork.
Sales Enablement & Messaging Alignment
Sales teams waste hours chasing cold leads and wrong-fit prospects. We build collateral, pitch decks, and objection-handling frameworks backed by real customer language. Better positioning, better conversations, higher close rates.
Solves:
Unqualified leads, sales bottlenecks, and misalignment between marketing and sales. We’ve improved close rates by 25–60% just by aligning the message across all assets.
Landing Page & Funnel Engineering
We create wireframes and build funnels that are engineered to convert. That includes heuristic analysis, micro-copywriting, trust stacking, load time compression, scroll depth testing, and CTA placement testing.
Platforms: ClickFunnels, Webflow, WordPress, Shopify.
Tracking: GA4, Tag Manager, Hotjar, FullStory.
Why it works:
Because we don’t treat funnels like “design projects.” We treat them like money machines. With performance metrics dialed in to keep them running profitably.
Fractional CMO & Strategic Marketing Leadership
Need real leadership but not full-time payroll? Our senior consultants step in as fractional CMOs—managing teams, building out infrastructure, and aligning ops to revenue targets. This includes OKR planning, quarterly reviews, budgeting, and marketing ops systems.
Good fit if:
You’ve grown past DIY, hired marketers who can’t lead, or have no clear roadmap.
Ready to see what’s been holding your growth back? Book your strategy session. No fluff. Just clarity.
Why Work With Us
Other firms give you reports. We give you systems that pay for themselves.
Here’s what separates us:
Technical Focus
We use regression testing, split-segmented funnels, and RFM (recency, frequency, monetary) modeling to predict and improve user behavior.
No Brand Talk Unless It Converts
We focus messaging around customer acquisition costs (CAC), time to first conversion, and retention, not “brand awareness.”
Cross-Channel Discipline
Every channel supports the next. Paid, organic, referral, outbound—integrated through centralized dashboards.
In-House Execution Available
We don’t “advise” and walk away. We implement it.
Speed With Accuracy
We run weekly sprint cycles. No “let’s revisit in Q4” delays. Problems get fixed in real time.
Frequently Asked Questions
That depends on where you’re bleeding revenue. Paid traffic campaigns can show lift within 14–21 days. SEO takes longer—expect traction at 90 days, momentum at 6 months.
Good. We work alongside them. We audit their work, guide strategy, and remove bottlenecks. We’re not here to replace—unless they’re not getting results.
Both. We offer full implementation across paid, SEO, CRO, funnel, and email. Strategy without execution is a waste of your budget, and we don’t waste money.
We build out custom Looker Studio dashboards. We also work with HubSpot, GA4, Ahrefs, SEMrush, Meta Business Suite, and internal sales data integrations.
B2B services, SaaS, e-commerce, finance, legal, and healthcare. We also consult high-ticket consultants and coaches who need qualified leads, not vanity metrics.
We track CPA, ROAS, CAC:LTV ratios, CTR, CVR, average session value, bounce rate, and churn. Every campaign we run is mapped to real metrics—revenue per session, cost per lead, and margin impact.
You’ll receive a short audit with specific problem points and next steps. If we’re not a fit, we’ll tell you outright. We don’t pitch what we can’t fix.
Want Sales That Don’t Stall?
B2B services, SaaS, e-commerce, finance, legal, and healthcare. We also consult high-ticket consultants and coaches who need qualified leads, not vanity metrics.
